Start-ups, insights professionals and research technology specialists form teams to compete against each other in this 1-day pressure cooker. Start-ups pose a business and research challenge, accompanied by, relevant business data. ESOMAR’s research technology/agency partners then utilize research tools, relevant data or open data sources for onsite use to gather, analyse & interpret consumer feedback on the spot!

In Barcelona, researchers dove into the brand new word #smart-energy solution, Ag-tech, and food solutions.